Rebranded Revive Restoration into a premium, proof-driven brand built on craftsmanship and trust, Moving it from platform dependence to strong local demand through honest design and storytelling.
Revive Restoration
Revive Restoration
Black*C
Strategy, Branding
Industry:
Restoration
Duration:
20 Days
Introduction
Restoration Built on Respect. Results That Hold Up.
Revive Restoration is a premium property restoration brand led by James Rozzay, a seasoned contractor known for fixing what others leave behind. With over 300+ homes and heritage sites restored across the South West, this isn’t a brand built on big words. It’s built on trust, follow-through, and solid work that holds up for years.
“Restoration Built on Respect. Results That Hold Up.”
We were brought in to rebrand Revive from a MyBuilder-dependent job-getter to a strong, local-first brand with a clear voice and digital identity. Our mission: help James own his narrative and build independent demand, while keeping it real, honest, and deeply masculine.
We transformed Revive Restoration from a platform-dependent contractor into a premium, independent brand built on trust and craftsmanship. The rebrand focused on giving James a strong, local-first identity, rooted in honesty, masculinity, and real-world credibility.
Through a new visual system, proof-led storytelling, and a no-nonsense digital presence, we helped shift Revive from chasing jobs to attracting the right clients, those who value integrity and lasting results.
The brand palette pulls from the core elements James works with daily, brick, stone, render, and earth. These are not aesthetic choices; they’re material references. The colours needed to feel rich, real, and rooted in the environment, not like marketing fluff.
Spiced Red reflects brick and legacy
Forest Basil stands for grounded masculinity and calm
Olive Sprout and Warm Clay Peach add an honest, human layer
Soft Apricot softens the brutalist vibe while still staying sharp
Together, the tones signal trust, skill, and premium work, with no over-polish.
Clear, Sturdy, No Bullshit.
We chose Syne for its clean but grounded character, bold enough to command attention, versatile enough to carry both rugged messaging and subtle reassurance.
Its slightly wide stance and geometric style felt perfect for a brand that isn’t trying to be trendy, but timeless, honest, and practical. The font reinforces a promise: clear communication, no guesswork, and zero room for fluff.
The Revive Restoration brand system is designed to feel as real as the work itself, honest, grounded, and built to last. Every element draws from the materials James works with daily: brick, stone, render, and timber. The colour palette reflects craftsmanship; the typography speaks clarity; the tone carries quiet confidence.
This system turns every project into proof, from before-and-after visuals and customer stories to field photography that shows the craft behind the finish. It’s a framework built to scale without losing its grit, consistent, trustworthy, and unmistakably Revive.
Brand system that showcases Revive’s real-world work in an editorial format. We captured:
Before/after shots that do the talking
Human-first testimonials (not just “5 stars”, actual stories)
A brand that builds trust through proof, not promises
This system doesn’t just sell services. It tells the story of a man who shows up, does the job right, and leaves homes stronger than he found them.
A Builder's Brand, Engineered for Lead Gen.
Our ecosystem was built to move James from platform-dependent to platform-agnostic.
Website Copy & Strategy: No-nonsense homepage with CTAs that convert (not confuse)
Service Descriptions: Each page hits emotional pain points, answers objections, and builds credibility
Process Breakdown: Step-by-step flow that builds confidence (with payment structure, timelines, guarantees)
Sales Readiness: Clear points of contact, simple CTA forms, proof-first pages
The brand now sells without sounding like it’s selling, a win in a space full of big talkers and broken promises.
From Ghosted to Booked Out, A Brand that Works Hard.
Transitioned from 100% MyBuilder dependence to consistent inbound demand
Built strong local brand equity with a masculine, proof-driven identity
Launched a high-converting website backed by SEO and clear storytelling
Positioned James as the trusted restoration expert in the South West
Turned one-off projects into a steady pipeline of qualified leads
Established long-term reputation capital through visible, real-world results
The rebrand turned Revive Restoration into a business that doesn’t chase work, it attracts it. By blending digital credibility with hands-on proof, the brand earned both recognition and respect in a market crowded with talkers but short on doers.
CLIENT- Revive Restoration 🛠️ 🏡 ⚙️
YEAR - 2025
Revive Restoration’s journey wasn’t about reinvention, it was about recognition. The rebrand brought clarity to what James had always stood for: craftsmanship, reliability, and results that last. Every visual, word, and process now reflects that grounded integrity.
Restoration Built on Respect. Results That Hold Up.
This brand doesn’t sell promises, it proves them through every project delivered.
But this is just the beginning.
“A builder-first brand. Built to sell. Built to scale.”
Let's create your star with us:
Creative Director - Tanvi Jadhav
Design Lead - Khemchandra Mistry
Copy & Strategy - Black Cherie Media
2025© All rights reserved.
