Blog

Roadmaps don’t need polish. They need proof.

Date:

6 Jun 2025

3 min read

Your Roadmap Is Too Pretty to Survive

Most startup roadmaps are fiction. What you need is a plan that survives real user feedback, not one that looks good in an investor deck.

The Problem with Startup Roadmaps

Most startup roadmaps are just hopeful fiction. Founders show me 9-tab documents with 40 features mapped across three quarters. I ask a simple question: “Which of these is validated by real user pain?”

Usually… it’s crickets.

What You Actually Need

You don’t need a roadmap full of projections.
You need a survival plan.

The 4-Phase Roadmap I Use

✅ Phase 1: Fastest path to usable value
✅ Phase 2: Retention mechanisms (stickiness layer)
✅ Phase 3: Growth hooks (referrals, analytics, shareability)
✅ Phase 4: Internal tools + automation

Everything Else Is Noise

Kill 80% of the wishlist before Sprint 1 even begins.
Focus on what’s real, not what looks impressive.

The Takeaway

You don’t need a roadmap that looks good in a deck.
You need one that survives in the wild.

Final Thought

How much of your current roadmap is validated—and how much is wishful thinking?

Still waiting for the right time?

Still waiting for the right time?

Still waiting for the right time?