Healthy Sprouts is a warm, trust-first brand built for real parents, not just nutrition charts.
It goes beyond meal plans to create emotional safety, empower confident choices, and nurture lifelong healthy habits in children.
Healthy Sprouts
Healthy Sprouts
Black*C
Strategy, Branding, UX Design, UI Design, Website
Industry:
Pediatric Nutrition Practice
Duration:
15 Days
Introduction
Most nutrition guidance speaks at parents.
Healthy Sprouts was built to speak with them.
It’s a values-first nutrition brand created for real families, especially those navigating challenges like fussy eating, low appetite, and mealtime stress.
Healthy Sprouts exists to make families feel supported, not judged.
✦ Voice
We created a soft yet credible brand voice rooted in warmth, trust, and clarity.
✦ Identity
Built a visual identity system that feels both soothing and professional.
✦ Experience
Designed an intuitive experience that empowers rather than overwhelms.
✦ Balance
Balanced scientific precision with emotional understanding.
✦ Reassurance
Made sure every touchpoint, from words to visuals, says you’re not alone in this.
Healthy Sprouts isn’t about perfection.
It’s built for the everyday effort that real parenting takes.
How should Healthy Sprouts feel to a parent under pressure?
Calm. Reassuring. Never overwhelming.
So we defined three emotional roles the brand must play:
✦ Clarity
Because parents are tired of mixed signals.
✦ Relief
Because the stress around food runs deeper than the plate.
✦ Trust
Because advice only works when it feels safe.
Our goal
To create a brand that doesn’t just explain nutrition, It helps parents feel held in the process.
Brand Personas to Embody
To shape a brand that feels both emotionally intelligent and trustworthy, we anchored Healthy Sprouts around three personas:
✦ Nigella Lawson – warmth, nurture, and non-judgmental care
✦ Mary Poppins – playful structure and clear, practical advice
✦ Michelle Obama – calm authority, clarity, and parent-first empowerment
Clear. Caring. Credible.
Like a deep breath after a long week.
The Healthy Sprouts logo is a wordmark, free from gimmicks, mascots, or clichés.
Because in a world full of noise around parenting, we wanted to bring clarity, not clutter.
WHY A WORDMARK?
The custom typeface blends clarity with warmth, soft yet structured, playful without being childish. The rounded terminals signal safety. The organic rhythm of the letters speaks to calm.
“Nourishment doesn’t need decoration.”
A wordmark allowed us to:
✦“S” - Soft Strength
Rounded, grounded, and welcoming.
It speaks of trust, health, and approachability, without raising its voice.
✦ “O” - Seed of Nutrition
A leaf at its heart.
It anchors the brand in nature, signaling nourishment through every curve.
✦ “T” - Sapling of Care
Upright and steady.
A quiet symbol of growth, like a parent’s hand guiding a child, every step of the way.
This wasn’t decorative branding.
It was functional storytelling, with every curve doing the work of reassurance.
We didn’t design a brand. We designed reassurance.
Healthy Sprouts is grounded in psychological intent, not visual trends.
The Caregiver archetype drives warmth, security, and non-judgmental support, the kind every parent seeks, but rarely finds.
The Sage adds calm clarity, making the complex simple, without sounding clinical.
This wasn’t about grabbing attention. It was about earning trust.
It’s about holding space, softly, clearly, and with intent.
From palette to typeface, Healthy Sprouts is designed to feel like support, not spectacle.
Healthy Sprouts doesn’t shout for attention. It uses a wordmark to speak gently, but clearly, across every label, every guide, every moment with a parent.
By repeating this quiet identity consistently, we build emotional safety, like a trusted voice that returns when you need it most.
Its placement feels intentional, not intrusive.
And by removing noise and distractions, we offer visual calm, and cognitive clarity.
So we’re not just creating recall, we’re creating relief, trust, and steady brand presence.
We weren’t just designing posts. We were designing interruptions!
Each visual is text-led, hyper-clear, and behaviourally timed to land when the parent is most mentally saturated, often at night, post-chaos.
✦ Red triggers urgency.
✦ Minimal copy offers clarity.
✦ Strong nouns like “DRAMA” and “BED?” connect instantly to their daily struggles.
This is visual triage for anxious mums. Short-form, scroll-speed reassurance. No guesswork. Just relevance.
OUR ONE STEP OUTSIDE THE BOX
Description:
We replaced hard-sell credentials with something harder to ignore, emotional recall.
Parents don’t need another logo. They need something that calms the shame spiral at 7PM.
The quote was positioned using emotional anchoring, a warm, low-tone message framed in soft typography
✦ One side is clinical.
✦ One side is care.
It’s not a business card. It’s a tool of emotional regulation. And no, they won’t throw this one away. Marketing and brand recall are sitting on their fridge waiting for the right time!
Because the Healthy Sprouts identity isn’t decoration, it’s emotional.
Brand Display Element - Psychological Function for Parents
✦ Repetition of the ‘S’
Creates familiarity and emotional safety, a quiet anchor amidst the chaos of mealtimes
✦ Unified tone, everywhere
Consistency builds credibility. It feels like the same calm voice, no matter the channel
✦ Minimal, mindful layouts
Reduce overwhelm. Parents aren’t bombarded, they’re gently guided
This isn’t designed for aesthetics.
It’s design that steadies the parent, so they can support the child.
CLIENT- HEALTHY SPROUTS 🍎 💪 🥗
YEAR - 2025
Through emotionally intelligent visuals, grounding colors, and a wordmark designed to comfort, we built a brand that holds space for anxious parents and overwhelmed children alike.
It reassures before it informs.
Every choice , from typography to tone, was crafted to soften the weight mealtimes often carry. We didn’t design for aesthetics. We designed for relief.
But this is just the beginning.
“The guidance lives in the service. The trust builds in the brand.”
Let’s build yours with care:
Creative director - Tanvi Jadhav
Graphic designer - Khemchandra Mistari
2025 © All rights reserved.
